Google Ads Management
Show up the moment someone's looking for what you do.
When someone searches Google for the service you provide, you want to be right there , with a clear message and an easy way to reach you. Zenjiva manages Google Search ads and connects them to an organized system so the calls that come in don't get lost.
Zenjiva Search Growth: $997/month, including the organized system (Essentials) and Google Search ad management.
How a search becomes a lead
Arlington Roof Repair Experts
Fast estimates. Local crew. Free quotes.
Roof Repair
Serving Arlington & surrounding areas
Get a free estimate →Lead captured
Name, what they need, where — all logged.
The ad and the page should answer the same question.
Someone searches for a service, clicks your ad, and lands on a page that barely mentions what they were looking for. Even a good click wastes money if the destination doesn't match. The useful connection is simple: the search relates to a service you actually offer, the ad sets the right expectation, the page explains it, and the next step lets them reach out.
A disconnected route
- 1. Someone searches for a service
- 2. They click a broad, generic ad
- 3. They land on a general page that doesn't help
- 4. They leave, and you paid for the click
A planned route
- 1. Someone searches for the service you offer
- 2. They see an ad that matches what they need
- 3. They land on a clear service page
- 4. They reach out, and it lands in your system
Example paths. A search doesn't guarantee a click, and a click doesn't guarantee a customer.
Example journey
See where a search can lead, and where the picture stops.
Someone searches.
Example: "roof repair near me." The campaign is planned around the services you offer and the areas you cover, what your business can actually deliver.
The ad introduces a relevant option.
"Need a roof repair? See the areas we cover and tell us what's going on." The page continues that message, with no unsupported promises.
The service page makes contact easy.
It explains the work, the area served, and how to reach out. If the page needs work, that's a separate project.
Your team gets something to review.
Where tracking is set up, the lead may show which campaign it came from. Your team reviews it and decides what happens next.
- What they want
- Talk about a roof repair
- Where it came from
- Google Search ad (when tracked)
- Status
- Needs a callback
- Next step
- Confirm the location and what's going on
- Outcome
- Not yet known
Fictional example, not a real ad, screenshot, or client result. Where a lead came from depends on your setup and may be incomplete.
We connect campaign choices with your real business.
Services and service area.
We define the work you want to talk to customers about and the areas you can actually serve. Your real capacity matters as much as search volume.
Search intent and relevance.
We plan the search approach around real needs. Targeting can cut down irrelevant clicks, but it can't guarantee every lead is a good one.
Message and destination.
We keep ad wording consistent with your landing page and real business facts. Any landing-page or website work needed is scoped separately.
Measurement and review.
We agree on what to track and what reporting to look at. We read the data alongside what your team is actually seeing, not every click is a booked job.
Clicks, calls, and customers are different things.
| What you see | What it helps explain | What it doesn't prove |
|---|---|---|
| Ad activity | Where your ads showed and how people engaged | Whether they actually needed you |
| A tracked lead | A real action was recorded, like a form submission | That the lead was qualified or serious |
| Your team's review | Whether it fits your services and area | That the work is agreed |
| An outcome your team records | What happened after the conversation | Every factor that influenced the decision |
Some people come back later, switch devices, call from a different number, or don't give enough info to trace. Good reporting shows those limits honestly.
Search management with clear boundaries.
Zenjiva Search Growth is $997/month and includes the organized system plus Google Search ad management. It doesn't include Facebook or Instagram ads. Zenjiva Complete Growth is $1,497/month and includes both ad channels plus the organized system. Ad spend is separate. What's delivered, account access, setup, reporting, tracking, and any landing-page work are agreed before anything starts.
How much ad budget will I need?
Do you manage every Google ad format?
Will you guarantee a position, number of leads, or return?
Do I need a new website?
Who handles the leads?
Is search the right move for your business right now?
Tell us which services you want to promote, where you work, and how you handle calls now. Your Free Zenjiva Growth Plan can help figure out a good starting point.
A free review and recommendations. No obligation to buy anything. Any setup work is quoted separately.