Facebook & Instagram Ads
Turn scroll-time into real interest.
A social ad can introduce your business before someone even starts searching. The next step should help them understand the offer and give your team enough info to know whether it's worth a call. Zenjiva manages Facebook and Instagram ads and connects them to an organized system for handling the people who reach out.
Zenjiva Social Growth: $697/month, including the organized system (Essentials) and Facebook & Instagram ad management.
From a scroll to a real conversation your team can review.
Fictional campaign and workflow. What's included depends on your plan and setup.
A form fill is the start of a review, not a done deal.
Someone can like an ad without needing the service. Someone can fill out a form and still be outside your service area. The offer, the questions, and your team's review need to work together. Good questions are practical: What service are they interested in? Where's the job? What do they want to talk about? Enough context to help the next call, without turning a simple form into a long application.
Interest
Useful details
Team review
Next call
An example of how it can work. Lead quality varies, and good questions don't guarantee a lead is a fit.
Fictional example
Show the service. Ask what matters next.
Picture a local business offering property clean-up. It wants to hear from people with a real project, not collect random messages.
Planning a property clean-up?
Tell us what you need and where the job is. Our team can review your request and let you know if it's a fit.
What we'd ask:
- • What kind of clean-up do you need?
- • Where's the property?
- • What should the team know?
- • How can we reach you?
- Interested in
- Property clean-up
- Location
- Provided by the customer
- Area fit
- Needs a check
- Job fit
- Needs a check
- Next step
- Review before calling back
The form adds useful context. It doesn't perfectly qualify the lead, confirm you're available, or book the job. A real person reviews the details and continues the conversation.
Fictional ad and example workflow, not a real campaign, platform screenshot, or promised result. What's included depends on your setup.
Keep the offer and the follow-up connected.
Choose an honest offer.
Explain a service you can actually deliver, using approved info. An ad shouldn't create expectations your business can't meet.
Use relevant creative.
Show the work or situation clearly with approved assets. Real business photos help when you have them, don't fake customer proof.
Give interest a good destination.
Pick a form or landing page within scope that continues the ad's message and collects info your team can use.
Review fit alongside activity.
Campaign info and your team's feedback help tell attention apart from real interest. What your team sees matters.
Different channels meet people in different moments.
Social ads introduce a service while someone's scrolling. Search ads respond to a search someone chose to make. Neither is automatically right for every business. The choice should fit the service, the message, the assets, the budget, and your capacity to respond.
Social Growth, $697/month
The organized system plus Facebook and Instagram ad management. Doesn't include Google Search ads. Ad spend is separate.
Complete Growth, $1,497/month
The organized system plus both Google Search and Facebook/Instagram ad management. Ad spend is separate.
Know what counts as progress.
Does this include managing all our organic social posts?
Are all leads guaranteed to be qualified?
Will you create photos or video for the campaign?
Do we need separate Facebook and Instagram plans?
Can the form send people straight to a booked appointment?
Start with a service worth showing off.
Tell us what you offer, who it's for, and how you handle interest now. Your Free Zenjiva Growth Plan can help figure out whether social ads belong in your next step.
A free review and recommendations. No obligation to buy anything. Any setup work is quoted separately.